The identity for Five Point 0 began with owner Scott’s two non-negotiables: the name — a nod to the 5.0L V8 Windsor engine — and the colour, taken from the iconic Ford Grabber Blue. From there, we delved into motorsport culture, landing on the line Genuine Espresso Coffee in the style of classic ’60s and ’70s advertising. The brand mark, with its flexible, signwritten look, draws from motorsport numbers, while the overall identity feels layered, eclectic, and full of character. What does any of that have to do with coffee? Nothing. Does it matter? Not one bit.