Brand refresh for a well-established Hobart beauty business with a mission to help all people look and feel their absolute best. In collaboration with owners Alex and Kim, we embraced the affirming message that defines their welcoming and inclusive space: Damn, You’re Fine. This mantra now greets passers-by on Elizabeth Street, setting the tone before they even step inside.

The visual approach brings together eclectic influences of Americana and maximalism, creating a look that uniquely reflects the owners.