Creating Hydie’s brand identity began with owner Maddie’s unique approach to floristry, focusing on fun, contemporary arrangements for weddings, events, and celebrations. From this, the brand positioning and line Flowers for fun times emerged, instantly setting Hydie apart from florists catering to all occasions. By clearly defining the audience, we positioned Hydie as a leader in its space.

The bold wordmark acts as a vessel for seasonal floral illustrations, changing with the audience, occasion, or time of year. It’s a brand built to grow, adapt, and bloom alongside its customers.